Soma Brewing Branding & Packaging by Quim Martin

Soma Brewing needed packaging that could hold its own in a crowded craft beer aisle. Quim Martin delivered a system rooted in typography, texture, and a confident use of negative space.

From brief to bottle

The project kicked off with tasting notes, brand values, and shelf context. Martin translated those inputs into a visual hierarchy that works at arm's length and up close.

Packaging as storytelling

Each label variation uses subtle shifts in color and illustration to distinguish styles while keeping the family cohesive. The unifying grid makes the range feel intentional, not accidental.

Lessons for product designers

Great packaging balances impact and information. When both are treated as design problems — not afterthoughts — the result earns attention and trust.